WhatsApp which has over 1 billion users worldwide, announced on January 19 that it will drop its subscription fee to become an entirely free service. Some of you may have been paying a small yearly subscription of about US$0.99, but this is over.
The company looks to replace lost income from this move by allowing businesses to use the service to communicate directly with users. You may have already received their notification already in the past couple of days about changing yours to a lifetime subscription. A few might have already received a subsequent message rescind this, but you can ignore this which seems to be an error. So continue to enjoy this handy app completely free!